Our goal is to inspire our guests to play outside and help them experience their adventure so that they can discover the culture, people and natural beauty of the region.
We believe that adventure is about doing things that are new and different for each of us, doing things that can be a little scary but that also makes us curious to explore further.
Our Approach
These are our guiding principles. Anything we do needs to meet these requirements to make it ours.
Get lost in the moment: Fun, shared experiences combined with breathtaking landscapes and amazing people create moments that naturally immerse us, making it easy to forget about daily life.
Simple is better: Life isn’t that complicated. Celebrate the simple pleasures, the raw beauty of nature and the connections with people you meet along the way.
Embrace the unexpected: Going on an adventure off the beaten path means that things are less structured. The best moments happen when you leave the checklist behind to create your own path.
Do the right thing: Caring for the environment and each other is not a trend, it’s part of living. Leave nothing but footprints, take nothing but pictures. Collect memories, not things.
Focus on the long term: Build relationships and memories that last. Taking the time to enjoy the journey will transform you.
What We Do
We’re an independent, locally-owned tour company established in 2010 and based in Nordegg, Alberta. We craft a variety of outstanding experiences that showcase our passion for the outdoors and our region.
We have four brands that work together to create those experiences for our guests.
Find Out More
Our Story
From our start as a ski bus in Red Deer to how we became an adventure company based in Nordegg.
The Team
The people that make your adventure possible.
Adventure Photos
Shots from our tours and exploring the region.
Media + Creators
Working with others to share the stories of our region.
Industry Partners
Information for the travel trade, tour operators and activity providers.
Community Initiatives
Some of the great causes and initiatives we get to support.
Stories + Updates
Updates, adventure reports and other tales as we explore the region.